For owners of a design-related business that must manufacture products like furniture, Blender can become an incredible resource. Using the software will allow you to build a portfolio still in the design stage, weeks before going into production.
That will allow you to visualize and evaluate the design, or make a perfect environment to display your inventory.
If you choose a skilled artist, it might even save you a lot of money. Because you won't have to hire a studio space, photographer, and create design mockups for a photo section.
Do you want to see an example of a furniture manufacturer using Blender to build a portfolio of their products? Take a look at Unico, which is a Greek company specialized in design furniture.
They are using Blender and Cycles to display all of their inventory online. How do we know that? Because the artist responsible for the project posted the news at the BlenderArtists forums a couple of months ago.
Unfortunately, there are not many details about how he manages to get the renders.